GO SOFTWEAR/AMERICAN JOCK is a Los Angeles based company that specializes in the design and manufacturing of men’s underwear/swimwear/athletic wear in the heart of the fashion district in downtown L. A. Since its inception in 1996, the company ushered in a new era in men's undergarments with the novel collection of men's enhancement underwear (padded briefs, boxers & jockstraps) along with colorful underwear and tank top designs, seldom common at the time.

GO SOFTWEAR/AMERICAN JOCK introduces 2 collections a year Fall/Holiday and Spring/Summer. Many of the companies’ designs are staples and may be purchased all year round through their online store and various retailers throughout the United States and Europe. GO SOFTWEAR/AMERICAN JOCK products are proudly made in U S A.
Cal. Classic Jock
Cal. Classic Jock $18.50
+ Quick View
HARD CORE Vulcan Jock Singlet
HARD CORE Vulcan Jock Singlet $57.00
+ Quick View
POP Noir Jockstrap
POP Noir Jockstrap $21.00
+ Quick View
A J ACTIVE Jockstrap
A J ACTIVE Jockstrap $21.00
+ Quick View