GO SOFTWEAR/AMERICAN JOCK is a Los Angeles based company that specializes in the design and manufacturing of men’s underwear/swimwear/athletic wear in the heart of the fashion district in downtown L. A. Since its inception in 1996, the company ushered in a new era in men's undergarments with the novel collection of men's enhancement underwear (padded briefs, boxers & jockstraps) along with colorful underwear and tank top designs, seldom common at the time.

GO SOFTWEAR/AMERICAN JOCK introduces 2 collections a year Fall/Holiday and Spring/Summer. Many of the companies’ designs are staples and may be purchased all year round through their online store and various retailers throughout the United States and Europe. GO SOFTWEAR/AMERICAN JOCK products are proudly made in U S A.
LA JOLLA Sq-Cut Swimsuit
LA JOLLA Sq-Cut Swimsuit $33.00
+ Quick View
MILOS Bikini Swimsuit
MILOS Bikini Swimsuit Sold Out - $15.00 $38.50
+ Quick View
PRIAPOS Sq-Cut Swimsuit w/C-Ring
PRIAPOS Sq-Cut Swimsuit w/C-Ring $33.00
+ Quick View
Racer Bikini Swimsuit
Racer Bikini Swimsuit $27.50
+ Quick View
NOIR Sq-Cut Swimsuit w/C-Ring
NOIR Sq-Cut Swimsuit w/C-Ring $35.00
+ Quick View
DEKOTA Sq-Cut Swimsuit w/C-Ring
DEKOTA Sq-Cut Swimsuit w/C-Ring $33.00
+ Quick View