GO SOFTWEAR™ ushered in a new era of men's undergarments in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear undergarments were becoming a favorite among young, image and body conscious males.
Since then the company has introduced a range of underwear, workout wear and swimwear “with an edge”.One of their most popular underwear designs was the introduction of the “low rise brief,” inspired by the popularity of the lo-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a staple in men's underwear stores across the U S A and Europe.In addition, their Garment Dye/Basics Collection is equal in popularity with both men and women due to the unique overydye process that give each garment a rich color palette and vintage look. The collection has an array of styles to choose from including; tanks, v-tee’s, sleeveless tee’s, Cut-off shorts and their popular workout pant to name a few.
AMERICAN JOCK™ their workout/gym wear line has an array of styles that include; embroidered track pants, shorts, jackets, underwear, printed tanks, muscle tees and yoga wear that are a favorite among gym enthusiasts and available at various high-end gyms throughout the country.
The company also produces an eco-friendly underwear line called GO NATURAL™, consisting of bikinis, hi-cut briefs, boxers, jocks, tanks and sleeveless tees. The styles are produced in organically grown cotton with a touch of lycra for the active lifestyle and dyed in earth friendly vegetable dye colors. Since its inception, the Go Natural collection has become a staple in the company’s repertoire of undergarments and sold to eco-friendly stores and website throughout the U S A looking for alternative earth friendly garments.
Coming full circle and going back to the companies initial beginnings, GO SOFTWEAR™designed a new collection of men’s enhancement products such as the popular “waist eliminator” and “super padded” underwear collection. Both of which were mentioned in the Wall Street Journal, Women’s Wear Daily (WWD)and numerous blogs as part of a series of stories discussing the growing trend of men’s enhancement/body shaping products.
GO SOFTWEAR™ products are designed and made in the U S A. The company head office is located in the heart of the Los Angeles garment district.
