GO SOFTWEAR/AMERICAN JOCK is a Los Angeles based company that specializes in the design and manufacturing of men’s underwear/swimwear/athletic wear in the heart of the fashion district in downtown L. A. Since its inception in 1996, the company ushered in a new era in men's undergarments with the novel collection of men's enhancement underwear (padded briefs, boxers & jockstraps) along with colorful underwear and tank top designs, seldom common at the time.

GO SOFTWEAR/AMERICAN JOCK introduces 2 collections a year Fall/Holiday and Spring/Summer. Many of the companies’ designs are staples and may be purchased all year round through their online store and various retailers throughout the United States and Europe. GO SOFTWEAR/AMERICAN JOCK products are proudly made in U S A.
HARD CORE Vulcan Jock Singlet
HARD CORE Vulcan Jock Singlet $57.00
+ Quick View
HARD CORE Dungeon Short
HARD CORE Dungeon Short $49.50
+ Quick View
HARD CORE Jockstrap
HARD CORE Jockstrap $24.00
+ Quick View
HARD CORE Bikini Brief
HARD CORE Bikini Brief $30.00
+ Quick View
HARD CORE Sq-Cut Boxer
HARD CORE Sq-Cut Boxer $33.00
+ Quick View
A J AKTIVO Sport Trunk
A J AKTIVO Sport Trunk $26.50
+ Quick View
HARD CORE Quilted Jockstrap
HARD CORE Quilted Jockstrap $33.00
+ Quick View