GO SOFTWEAR

GO SOFTWEAR/AMERICAN JOCK is a Los Angeles based company that specializes in the design and manufacturing of men’s underwear/swimwear/athletic wear in the heart of the fashion district in downtown L. A. Since its inception in 1996, the company ushered in a new era in men's undergarments with the novel collection of men's enhancement underwear (padded briefs, boxers & jockstraps) along with colorful underwear and tank top designs, seldom common at the time.

GO SOFTWEAR/AMERICAN JOCK introduces 2 collections a year Fall/Holiday and Spring/Summer. Many of the companies’ designs are staples and may be purchased all year round through their online store and various retailers throughout the United States and Europe. GO SOFTWEAR/AMERICAN JOCK products are proudly made in U S A.
PUT YOUR HARDWARE IN OUR SOFTWEAR™
RIVIERA Sq-Cut
RIVIERA Sq-Cut $35.00
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BALBOA Board Short
BALBOA Board Short $50.50
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DOHENY Volley Short
DOHENY Volley Short $46.00
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CORONA Swim Short
CORONA Swim Short $38.50
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REBEL Sq-Cut
REBEL Sq-Cut $41.50
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LIAM Zip Front Sq-Cut
LIAM Zip Front Sq-Cut $39.50
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GUNNAR Bikini
GUNNAR Bikini $29.50
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OTTO Sq-Cut w/C-Ring
OTTO Sq-Cut w/C-Ring $33.00
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AXEL Bikini
AXEL Bikini $30.50
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VIKTOR Sq-Cut w/C-Ring
VIKTOR Sq-Cut w/C-Ring $33.00
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NOIR Sq-Cut w/C-Ring
NOIR Sq-Cut w/C-Ring $35.00
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LA JOLLA Sq-Cut
LA JOLLA Sq-Cut $33.00
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PRIAPOS Sq-Cut w/C-Ring
PRIAPOS Sq-Cut w/C-Ring $33.00
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STARBOARD Bikini
STARBOARD Bikini $28.50
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Racer Bikini
Racer Bikini $27.50
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SPORT Bikini
SPORT Bikini $28.50
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STARBOARD Bikini
STARBOARD Bikini $28.50
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SUNSET Swim Short
SUNSET Swim Short $37.50
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EROS Sq-Cut w/C-Ring
EROS Sq-Cut w/C-Ring $33.00
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LA PALMA Bikini
LA PALMA Bikini $31.00
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ENHANCER Sq-Cut
ENHANCER Sq-Cut $33.00
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AZURE Bikini
AZURE Bikini $31.00
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LA JOLLA Sq-Cut
LA JOLLA Sq-Cut $33.00
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SUNSET Swim Short
SUNSET Swim Short $37.50
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SUNSET Swim Short
SUNSET Swim Short $37.50
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