GO SOFTWEAR/AMERICAN JOCK is a Los Angeles based company that specializes in the design and manufacturing of men’s underwear/swimwear/athletic wear in the heart of the fashion district in downtown L. A. Since its inception in 1996, the company ushered in a new era in men's undergarments with the novel collection of men's enhancement underwear (padded briefs, boxers & jockstraps) along with colorful underwear and tank top designs, seldom common at the time.

GO SOFTWEAR/AMERICAN JOCK introduces 2 collections a year Fall/Holiday and Spring/Summer. Many of the companies’ designs are staples and may be purchased all year round through their online store and various retailers throughout the United States and Europe. GO SOFTWEAR/AMERICAN JOCK products are proudly made in U S A.
POP Backless Brief
POP Backless Brief $23.00
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Cal. Classic Lo-Rise Brief
Cal. Classic Lo-Rise Brief $20.00
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Cal. Classic Boy Brief
Cal. Classic Boy Brief $21.00
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POP Noir Brief
POP Noir Brief $24.00
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POP Noir Sporty Brief
POP Noir Sporty Brief $24.00
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