GO SOFTWEAR/AMERICAN JOCK™ is a Los Angeles based company that specializes in the design and manufacturing of men’s underwear/swimwear/athleticwear in the heart of the fashion district in downtown L. A. Since its inception in 1996, the company ushered in a new era in men's undergarments with the novel collection of men's enhancement underwear (padded briefs, boxers & jockstraps) along with colorful underwear and tank top designs, seldom common at the time. Long before the word metrosexual was in vogue; GO SOFTWEAR™ designs were becoming a favorite among young, image and body conscious males.

Since its debut the company has introduced a wide range of underwear, workout wear and swimwear designs “with an edge”. One of GO SOFTWEAR’S enduring and best-selling underwear styles was the introduction of the “low rise” brief, inspired by the popularity of the lo-rise jean trend. The undergarment fast became a favorite with buyers when introduced at industry trade shows such as MAGIC in Las Vegas and SALON INTERNATIONAL DE LA LINGERIE Paris. Soon after this popular style became a staple in men’s underwear stores across the U S A and Europe, due in part to the alluring “low rise” design and bold comic book color blocking. With proven success in the men’s underwear market GO SOFTWEAR™ created AMERICAN JOCK™ a label that showcases unique and novel gym attire sold at select gyms and boutique shops throughout the U S A and Europe. Keeping true with the companies unique approach to design “with an edge” AMERICAN JOCK™ clothing come in an array of styles such as workout shorts with built in jockstrap, tank tops, singlets, athletic sport mesh underwear, yoga wear and muscle tees with screen print logos.

GO SOFTWEAR/AMERICAN JOCK introduces 2 collections a year Fall/Holiday and Spring/Summer. Many of the companies’ designs are staples and may be purchased all year round through various retailers worldwide and their online store (www.gosoftwear.com).GO SOFTWEAR/AMERICAN JOCK products are proudly made in U S A.