GO SOFTWEAR/AMERICAN JOCK™ IS A LOS ANGELES BASED COMPANY THAT SPECIALIZES IN THE DESIGN AND MANUFACTURING OF MEN’S UNDERWEAR/SWIMWEAR/ATHLETICWEAR IN THE HEART OF THE FASHION DISTRICT IN DOWNTOWN L. A. SINCE ITS INCEPTION IN 1996, THE COMPANY USHERED IN A NEW ERA IN MEN'S UNDERGARMENTS WITH THE NOVEL COLLECTION OF MEN'S ENHANCEMENT UNDERWEAR (PADDED BRIEFS, BOXERS & JOCKSTRAPS) ALONG WITH COLORFUL UNDERWEAR AND TANK TOP DESIGNS, SELDOM COMMON AT THE TIME. LONG BEFORE THE WORD METROSEXUAL WAS IN VOGUE; GO SOFTWEAR™ DESIGNS WERE BECOMING A FAVORITE AMONG YOUNG, IMAGE AND BODY CONSCIOUS MALES.